ABOUT CHRRUP
CHRRUP Limited (Central Highlands Regional Resources Use Planning Co-operative) is a community, profit for purpose organisation with a passion for helping rural business owners and creating thriving, connecting rural communities. Our mission is to connect people with the resources they need to enhance their agricultural enterprises. We do this by partnering with key stakeholders, delivering a wide range of projects and services and engaging with a broad range of sectors within these communities.
Based in Queensland's Central Highlands region and formed in 2001, CHRRUP has a strong track record of involvement in community engagement and planning processes, providing access to information and training, and delivering projects to support on-ground business outcomes. We are proudly a profit-for-purpose organisation which means that all revenue is reinvested back into our local community.
CHRRUP is the independent backbone organisation for the Central Highlands, driving collective impact to build economic prosperity and ensure sustainable stewardship of our land and water resources.
Our Purpose
Our purpose is to bring diverse stakeholders together to achieve Collective Impact, forging a strategic path that builds economic prosperity and ensures sustainable stewardship of our land and water resources.
We uphold the values of transparency, honesty, trust, integrity, and putting people first. We are committed to making decisions based on community needs and remaining independent of any specific agenda.
Our Vision
Our vision is to be the fully funded, independent execution backbone for the Central and Western Queensland regions, delivering a resilient and diversified regional economy founded on sustainable land use, world-class producer capability, and equitable social futures.
We will enhance the organisation's impact through increased community engagement, including the relaunch of the Greener Pastures project and the establishment of biannual regional forums to strengthen collaboration and drive long-term regional outcomes.
Our pillars
CHRRUP’s impact is guided by three interconnected pillars that form the foundation of our work and reflect our commitment to a prosperous, sustainable, and resilient future for Central and Western Queensland. Each pillar represents a key area of focus designed to strengthen producer capability, safeguard natural resources, and shape a diversified regional economy. Together, these pillars provide a clear roadmap for collective action, driving regional prosperity, organisational growth, and community resilience.
Over the coming years, CHRRUP will continue to deepen community engagement, expand partnerships, and deliver practical outcomes through our core programes. Our priority is to enhance producer capability, strengthen landscape stewardship, and foster economic and social resilience across the region.
Producer Support
Focus: Empowering primary producers through knowledge, technology, and innovation to improve profitability, sustainability, and resilience.
Strategic Direction:
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Expand delivery of producer development programes that build business capability and encourage AgTech adoption.
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Strengthen regional collaboration and peer learning opportunities.
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Support producers in adapting to changing markets, climate conditions, and emerging industry standards.
Land and Water Stewardship
Focus: Promoting responsible management of natural resources through collaboration, innovation, and shared stewardship.
Strategic Direction:
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Deliver initiatives that enhance landscape resilience and sustainable land use.
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Advance regional collaboration through the Greener Pastures program, including partnerships in post-mining rehabilitation.
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Champion best-practice approaches to water, soil, and vegetation management for long-term environmental health.
Economic and Social Futures
Focus: Building a resilient and diversified regional economy supported by strong social infrastructure and local leadership.
Strategic Direction:
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Drive collective action through the Regional Futures Round Table to address workforce, infrastructure, and diversification challenges.
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Support initiatives that build community capability, social wellbeing, and economic opportunity.
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Strengthen CHRRUP’s role as an independent regional backbone organisation, connecting industry, government, and community partners to deliver shared impact.
“Together, these pillars form the foundation of CHRRUP’s commitment to building a sustainable and prosperous future for rural Queensland.”
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